Being an avid Arizona Lottery player myself, I’ve often dreamt of what it might be like to live the life of a jackpot winner. They say money can’t buy happiness, but we all know how that really goes- a few extra vacations thrown into your year whether it be taking off on a jet somewhere special for the weekend or renting an RV to travel the states for a few weeks is sure to put a little extra pep in ones step. When the E. B. Lane creative team drafted the ‘Adventure‘ spot a lot of these excursions were brought to the table- our job was to make it a reality… all within budget, of course.

At TSF, we live for pre-production. It’s where my work days often turn into work nights and unfold into early work mornings but it’s also where the real magic happens… and we needed some magic on this one. Scenes to create included the purchase of the wonderful winning ticket, a warm, inviting mountain lake location right after a record cold snap, a mega RV driving sequence complete with a passenger side camera rig and last, but not least, a beautiful private jet positioned just perfectly on a sunset drenched tarmac.

Throughout the spot, we traveled the state of Arizona to capture the adventurous persona of our talented couple. Starting in Phoenix, we turned a local flower shop into the ultimate lottery retail store. With unpredictable weather in February, and knowing we needed a picturesque campfire set-up we took the ‘gamble’ (note the client!) and decided to travel the crew to Prescott, AZ for this scene. With weather being on our side for the day, we set up a romantic campfire scene at the beauteous Lake Watson and hiked up a ways for an amazing scene with the dells and Arizona sunset as our backdrop. We split the crew up and traveled towards Sedona with the EPIC hitched to the side of the Winnebago and a camera in tow with sticks adhered to the bed of a pickup truck. We finished our shoot on the tarmac of Cutter Aviation where our hero couple approached the a Gulfstream 200 that whisked them away. (They later came back to reality and boarded their Southwest airlines flight back to LAX)

I always love doing work for the Arizona Lottery and maybe that’s why I’m so fond of playing. It really could be anyone that wins. For now, I’ll keep dreaming about the adventures I would take after a big win but lucky for me, I’ve got a job that allows me to be part of creating that dream (even if it is for someone else)… and that’s still a win in my book.

By: Katelyn Fukayama
Production Coordinator
True Story Films

The first was for CASA, a short film produced for the AZ Lottery with our longtime agency partners at EB Lane. CASA showcases how lottery funding is being used to support critical statewide programs.

Stomp the Bus, ASU’s stadium football intro, won Gold for TSF and for two of our partners: Copper Post for Visual Effects and Animation and AMP Studios for Sound Design.

Finally, TSF was awarded a Gold for the interactive kiosk presentation we produced for Embry-Riddle Aeronautical University. The kiosk, stationed in the Welcome Center at ERAU’s Daytona Beach Campus, dives into the history of the University, spotlights many of our program videos and takes visitors on an interactive tour of the campus.

Thanks to our award-winning clients and congrats to all the winners at this years Addy’s! Now, it’s on to regionals!

Sun Devils came out with a 63-6 win against NAU.

Visit us on Facebook/truestoryfilms & @truestoryfilms to let us know what you think!

Check out the Fox’s video here…

No Problem! How hard could this possibly be? First step: find period images that would guide me in replicating a series of vintage uniforms, and second, sourcing the vendors to create the uniforms that would reflect eight decades of proud ASU football history for the new intro. Now, where to find all those pictures from 1899?

After lots of research we found a few excellent photos that gave us the references we needed to have the oldest jerseys designed. As the decades progressed, reference photos became more plentiful, but to accomplish this task we needed a great partner. Enter Tiedman & Formby, a vintage athletic company based in Boulder, Colorado. They sent us some great mock-ups, created vibrant storyboards and, working under a serious time crunch, completed some beautiful jerseys. But hmmm…that was just the jersey. Not wanting half-dressed football players running around, we also needed vintage pants, helmets, cleats and an abundance of accessories to bring this all to life.

My favorite item of the shoot happened to be a pair of 1899 football pants that I was able to get at the very last minute from Sports Studio, a wardrobe house out of Culver City. I feel as though getting accurate vintage apparel and not settling for something that just could’ve ‘worked’ is what’s going to make the finished intro seem that much more realistic.

Looking back, we had to use seven specialty vendors to put together our line up of uniforms. That’s a lot of research! But not to worry, alumni and past players should find their era accurately represented in the new ASU Football intro. Who said football jocks aren’t fashionistas?

If you are lucky enough to have game tickets, you’ll see True Story’s work on the big screen at Sun Devil Stadium for the home opener on September 1^st and all season long! Of course, you can check out the finished intro right here at truestoryfilms.com too.

By Katelyn Edmonds

In a tough economy, colleges across the country are looking to differentiate their institutions from the competition, and True Story is in the thick of this trend with a slew of video projects that are geared toward new student recruitment. Click here to check out some of our latest education projects.

Brett Tuttle

- Brett Tuttle, producer for True Story Films, is leading the charge in the New York City offices and will continue to be a front man for our education division. Look for more good things to come as we push forward into a new market and, if you’re planning a trip to the Big Apple sometime soon, be sure to check in with Brett and say hi. – TSF