Telling The Story of The New American University
"In 2009, we received notice that President Obama had selected our institution for his first commencement speech at a public university. With only a couple of months to plan what would turn out to be the largest commencement ceremony in the history of the nation we knew we needed a world-class team to shoot and produce the video. True Story stepped in and worked flawlessly with everyone on the planning team, from university and White House staff to members of the Secret Service. The results were stunning. True Story captured the grandeur of the ceremony, the significance of the moment in history, and the emotions of the graduates and their families, demonstrating not only exceptional technical skills, but the ability to understand and tell a compelling story as well."
Terri Shafer
Associate Vice President of Marketing &
Strategic Communications
Arizona State University

What began as a spec television spot for Sun Devil Football has grown into a yearly ASU Athletics marketing campaign and an important collaboration with departments and schools throughout all of ASU. We’ve produced student recruitment videos, national broadcast commercials, created video projects to aid development efforts and captured historic campus events. We’ve also entertained 70,000 fans in Sun Devil Stadium with videos that have become ingrained in school tradition. 

For more than a decade, we have partnered with Arizona State University as one of its primary creative resources. In that time, ASU has earned international attention for the great strides its made in becoming one of the most dynamic and innovative institutions in the United States. We are proud to have been a part of that process and look forward to the years ahead.